Amazon’s Haul as a competitor to Shein and Temu

Amazon focuses on thrifty consumers and people with limited means in the United States by introducing Amazon Haul, its new online e-commerce store focused on ultra-low prices.

Launched in beta on November 13, the marketplace is Amazon’s largest attempt so far to deal with growing discount giants like Temu and Shein as shoppers continue to be affected by inflation

Prices are limited to $20, with most items costing less than $10 and some as low as $1.  Most of the goods come directly from Chinese sellers, which allows to maintain low prices.

According to Amazon, delivery times usually range from one to two weeks.

For now, Haul is exclusively available to US shoppers through Amazon’s mobile app and web browser, where Amazon said most customers tend to shop with the company’s plans to “refine and expand” Haul based on feedback. However, the company has not shared any plans for expansion into other markets in the future.

Haul offers a range of budget-friendly items. Categories include fashion, home goods and electronics.

The storefront is presented in a grid style similar to Temu and Shein, with an emphasis on affordability. Banners attract with “crazy low prices,” for example, winter gloves for $3.21 or an iPhone case for $1.79.

Orders over $25 are shipped for free, while smaller orders incur a $3.99 fee. To encourage bulk purchases, Amazon is also offering stacking discounts of 5% off orders over $50 and 10% off orders exceeding $75.

To build consumer trust, Amazon promises that all Haul items are screened for safety, authenticity, and compliance with regulations. Purchases are backed by Amazon’s A-to-Z Guarantee. That policy offers protection for customers by covering issues such as damaged, defective, or misrepresented items, it said.

Additionally, Haul provides free returns for items priced above $3 within 15 days. Customers can return products through over 8,000 drop-off locations nationwide, including Amazon Lockers, Whole Foods, UPS, and Staples.