Amazon Prime Day 2024

Amazon.com Inc. confirmed it will hold another Prime Day sale in July 2024. It will be the 10th year Amazon has held the sale. The retailer did not share the date of the sales event yet, but said it will share more details as it gets closer. A source at Amazon confirmed to Digital Commerce 360 that the Prime Day 2024 event will fall July 11 through 13.

Reached for further comment, an Amazon spokesperson did not confirm or dispute the planned dates. She said that while Prime Day 2024 dates have not been officially announced yet, details would be coming soon.

Most recently, the online retail giant held its inaugural Big Spring Sale from March 20 through 25, its first Prime Day-equivalent sales event of 2024.

The Amazon Big Spring Sale event was open to all customers, and Prime members received access to exclusive deals, Amazon said. Additionally, Amazon said it would release new deals each day of the event. In the U.S., shoppers found deals up to 50% off on beauty products as well as sports and outdoors equipment, according to Amazon. They also saw 40% off some home products, spring apparel and electronics.

The Big Spring Sale was an opportunity for customers to save on seasonally relevant deals across a wide selection of products, including spring fashion, outdoor furniture, lawn and garden essentials, cleaning and organizing products, and more.