A second Goodwill Industries marketplace for secondhand goods launched

Goodwill Industries International Inc., the federation of nonprofits that sell pre-owned goods to fund employment services for the disadvantaged has launched a second online marketplace 23 years after launching its first. The move is the latest effort to expand 120-year-old Goodwill’s presence in digital commerce.

The new marketplace dubbed GoodwillFinds.com comes more than two decades after the 1999 launch of Shopgoodwill.com, an online auction site that did $21.2 million in sales in September.

Goodwill did not provide more information about the relationship between the two ecommerce sites.

GoodwillFinds is launched as interest in secondhand goods retailers has skyrocketed. Pre-owned/secondhand goods market is growing eight times faster than retail.

GoodwillFinds, like ShopGoodwill and the local affiliates, is structured as a nonprofit organization. After the cost of overhead, such as shipping and labor costs and the technology to power the ecommerce site, GoodwillFinds will return all revenue to participating affiliates.

GoodwillFinds launches with six local Goodwill affiliates representing 338 stores in the USA.

The site went live with more than 100,000 unique items for sale.  Those items were donated to participating Goodwill donation centers, which then listed them for sale on GoodwillFinds.com. Those same local donation centers will handle shipping and fulfillment for now, but GoodwillFinds.com will roll out centralized shipping and returns management in the near future.

By contrast, 135 Goodwill stores from across the United States and Canada list goods on ShopGoodwill.

GoodwillFinds is built on Salesforce Commerce Cloud, the cloud-based ecommerce system sold by Salesforce Inc.

Kaness, CEO at GoodwillFinds said GoodwillFinds will also operate as a technology services company for local federation members, building systems for inventory management, customer-relations, online payments and digital marketing.