Walmart Buying Memomi AR Optical Tech Company

Walmart is buying up Memomi, an augmented reality (AR) optical tech company, to continue to offer virtual optical try-on capabilities and contact-free digital measurements.

Since 2019, Memomi has enabled digital measurements for all Walmart and Sam’s Optical customers, across more than 2,800 Walmart Vision Centers and 550 Sam’s Clubs, and also powers the Optical eCommerce experience on SamsClub.com.

Acquiring the AR company is the next step in Walmart’s journey of offering personalized, affordable access to optical care, the company said. This acquisition develops Walmart Health & Wellness’ strategy to deliver integrated, omnichannel healthcare, leveraging data and technology to improve engagement, health equity and outcomes.

Customers tend to be looking for digital access to care, in their homes, and purchasing eyeglasses is no exception. Memomi is a provider of technology to enhance virtual optical try-on experiences, helping customers virtually “try on” eyewear in real-time for a seamless, easy and fun omnichannel experience.

The acquisition is expected to close in the coming weeks, and Memomi employees will join the Walmart Global Tech organization.

The Memoni team are looking forward to joining Walmart and offering their innovations and user experiences to such a large scale both in-store and online, according to Salvador Nissi Vilcovsky, CEO, Memomi.